Over a three-year partnership with Boots Ireland and most recently in the UK market, KMS led the creation and execution of their premium Hair & Beauty sponsorship campaign via agency EXP.

From developing original strategic concept to creating the activation framework, growing the programme year-on-year, driving increased customer engagement, incremental sales growth and elevated category positioning.

This work exemplifies KMS’s ability to drive high-impact brand experience programmes from concept to execution, spanning multiple geographies, and delivering real business results.