SAMSUNG MAZE
Samsung X All Together Now Festival
Immersive festival experience
Samsung Maze was specifically created for the All Together Now music festival.
The experience allowed festival goers to explore the Samsung S10 through a series of bespoke interactive experiences designed around the phone’s key features. All hidden within an open-air mirrored maze.
Music played a central role in the experience, with a hidden dance floor and a live DJ located at the maze’s heart, creating the ultimate immersive festival experience.
NOTE: This project was delivered when working as Senior Experiential Director at Boys + Girls Group.
It is featured here to represent the type of large-scale brand experiences delivered as part of a wider agency team. KMS Space was not the commissioned agency for this project.
Client: Samsung
Agency: Boys + Girls
Build: Exhibit