Make it stand out
LEGO BRICK CAFE
LEGO x BOYS + GIRLS Collaboration
The world’s first experimental LEGO Brick Cafe.
Designed as a space dedicated to give adults permission to play.
Launched during World Mental Health Month, the project was a collaboration between the Lego Lead User Lab and Boys+Girls creative agency.
The space was curated with unique LEGO art installations as well as offering workshops that demonstrate the creative uses Lego bricks can have, such as stop-motion animation builds, mindfulness builds, expressive mosaic builds and open-canvas self-expression.
NOTE: This project was delivered when working as MD at EXP [Boys + Girls Group].
It is featured here to represent the type of large-scale brand experiences delivered as part of a wider agency team. KMS Space was not the commissioned agency for this project.
Client: LEGO
Agency: Boys + Girls /EXP