Make it stand out
LEGO BRICK CAFE
LEGO x BOYS + GIRLS Collaboration
Make it stand out
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
The world’s first experimental LEGO Brick Cafe.
Designed as a space dedicated to give adults permission to play.
Launched during World Mental Health Month, the project was a collaboration between the Lego Lead User Lab and Boys+Girls creative agency.
The space was curated with unique LEGO art installations as well as offering workshops that demonstrate the creative uses Lego bricks can have, such as stop-motion animation builds, mindfulness builds, expressive mosaic builds and open-canvas self-expression.