As stadiums fell silent during the UK’s second Covid-19 lockdown, fans missed the matchday atmosphere.
Since March, The Bridge had stood empty, with supporters watching games at home.
Two lifelong season ticket holders, hoping to mark their 50th anniversary with fellow fans, were brought back to the magic of Stamford Bridge through a 360-degree recreation in a derelict London warehouse using cutting-edge immersive technology.
NOTE: This project was delivered when working as Senior Experiential Director at Boys + Girls Group.
It is featured here to represent the type of large-scale brand experiences delivered as part of a wider agency team. KMS Space was not the commissioned agency for this project.
Client: Three UK
Agency: Boys + Girls
Projection: Double Take Projections
Three x Chelsea Football Club