THE CONNECTED ISLAND
Three Ireland
Small islands worldwide are dying, none more so than Arranmore, off Ireland’s Atlantic coast.
Isolated and neglected, Arranmore was fading away.
Three transformed it with local help, making it the world’s most connected island.
Islanders gained faster internet than Denmark or New York, linking schools, doctors, and the fishing fleet to global markets. The campaign modernized Arranmore, boosting tourism by 84%, sparking hundreds of new businesses, and reversing 150 years of emigration, increasing the population by 10%.
NOTE: This project was delivered when working as Senior Experiential Director at Boys + Girls Group. I led the physical delivery of the digital hub experience from concept to completion.
It is featured here to represent the type of large-scale brand experiences delivered as part of a wider agency team. KMS Space was not the commissioned agency for this project.
Client: Three Ireland
Agency: Boys + Girls
Interior Design: North Design
